Marketing Management
Xbox Marketing Audit: In the role of marketing consultants, produce a marketing audit for a brand of your choice.
Xbox Marketing Strategy & Plan: In the role of a marketing consultant, outline a marketing strategy and plan for the brand you used as your case for the marketing audit assignment.
Brand Management
The Objective: Develop a new brand extension for EasyGroup
Design Thinking
Problem Statement: Cineworld has been struggling with declining sales, forcing the closure of several venues to avoid administration. How might Cineworld attract more moviegoers and increase its revenue?
Storyboarding
Prototyping
Cineworld Experiences Prototype Webpage
Sheen Hui 